Privacy Policy

SNIFFY Effective Date: 27 September 2025 Website: https://sniffy.pet ABN: 54 522 530 236

1. Introduction

This Privacy Policy explains how SNIFFY (“we”, “us”, or “our”) collects, uses, discloses, and protects your information when you use our website, applications, store, and related services (the “Services”).

We are committed to protecting your privacy and complying with relevant privacy laws, including the Australian Privacy Act, General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA/CPRA), California Online Privacy Protection Act (CalOPPA), and Children’s Online Privacy Protection Act (COPPA).

By using our Services, you acknowledge and consent to this Privacy Policy, including the public sharing of information you choose to include in your pet’s profile.

2. Information We Collect a) Personal Information (You Provide)

We collect information you voluntarily provide, including:

Contact details (name, email, phone, shipping and billing address)

Account information (username, password, preferences)

Payment and transaction details (processed securely via Shopify/third-party processors)

Communications (support requests, feedback, reviews)

Pet profile details (pet’s name, breed, photo, health or lifestyle info, and any other details you add)

Important: By creating or updating a pet profile, you consent for those details to be publicly visible on your pet’s profile page when accessed via tag scans.

b) Information Collected Automatically

We use analytics and tracking technologies (e.g., cookies, pixels, device logs) to collect:

Device and browser type

IP address and approximate geolocation

Pages viewed, time spent, clicks, and interactions

Referring URL and general usage patterns

c) Third-Party Sources

We may collect or receive information about you from:

Shopify (store operations and transactions)

Marketing platforms (Facebook, Google, Instagram, TikTok, etc.)

Analytics providers (e.g., Google Analytics)

Other partners and service providers supporting our operations

3. How We Use Your Information

We use the information we collect to:

Provide and improve our Services (including purchases, orders, deliveries, returns, support)

Manage your account and preferences

Publish pet profiles that you create, with the details you’ve chosen to make public

Personalize your shopping and browsing experience

Communicate with you (order updates, customer support, promotional materials if opted-in)

Run analytics to improve usability and functionality

Display targeted ads and remarketing campaigns across platforms

Detect, prevent, and respond to fraud, abuse, or security risks

Comply with legal obligations and regulatory requirements

4. Legal Bases for Processing (GDPR Users)

If you are located in the European Economic Area, we process your data under these legal bases:

Consent (e.g., marketing emails, public pet profiles)

Contractual necessity (e.g., fulfilling orders, account setup)

Legal obligations (e.g., record-keeping, tax requirements)

Legitimate interests (e.g., analytics, service improvements, fraud prevention)

5. Sharing of Information

We do not sell your personal data. We may share it with trusted providers who help us operate, including:

Shopify (store hosting, checkout, payments, product management)

Payment processors (Stripe, PayPal, etc.)

Analytics platforms (Google Analytics, Meta Pixel, etc.)

Marketing providers (ad networks, email services, remarketing partners)

Cloud hosting and customer support services

These third parties are bound by contractual obligations to protect your information.

6. Public Pet Profiles

When you create a pet profile, the details you provide (pet’s name, breed, description, photo, and other information you submit) are publicly accessible when someone scans your pet’s tag or visits the profile page.

You are responsible for the information you choose to include. We encourage you not to include sensitive or personal information (such as home address, phone number, or private details) in your pet’s public profile.

7. Cookies and Tracking

We use cookies, pixels, and similar technologies to:

Remember preferences and settings

Improve site functionality and performance

Enable analytics and reporting

Deliver marketing and retargeting ads

You can control cookies through your browser settings or through cookie banners displayed on our site.

8. Marketing & Communications

We may send marketing emails or display targeted ads based on your use of our Services.

You may opt out of marketing emails by using the unsubscribe link in any message.

You may opt out of personalized ads through your ad platform settings (Google Ads, Facebook Ad Preferences, etc.).

9. Your Rights

Depending on your location, you may have the right to:

Access, correct, or delete your personal information

Request a copy of your information (data portability)

Withdraw consent (e.g., marketing emails, public profiles)

Object to or restrict certain processing activities

Opt out of targeted advertising or sharing under CCPA/CPRA

To exercise these rights, submit a request at https://sniffy.pet/contact. We may need to verify your identity before processing your request.

10. Children’s Privacy

Our Services are not directed to children under 13 (or the minimum legal age in your jurisdiction). We do not knowingly collect personal data from children. If we become aware we have done so, we will delete it promptly.

11. Data Retention & Security

We retain your information only as long as necessary for the purposes outlined in this policy or as required by law.

We use security measures suchs as encryption, secure servers, and access controls. However, no system is 100% secure, and we cannot guarantee absolute protection.

12. International Transfers

Your information may be transferred and processed outside your country of residence, including to countries that may not provide the same level of data protection. Where required, we rely on Standard Contractual Clauses (SCCs) or similar safeguards for such transfers.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically. The “Effective Date” reflects the latest version. Continued use of the Services after updates means you accept the changes.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, contact us:

SNIFFY PO Box 1269, Meadowbank, NSW 2114, Australia Contact form: https://sniffy.pet/contact

Website: https://sniffy.pet